{"id":1109,"date":"2022-03-20T13:28:33","date_gmt":"2022-03-20T13:28:33","guid":{"rendered":"https:\/\/boldgroup.agency\/dev\/projekti\/gakuhinje-online-advertising\/"},"modified":"2022-04-08T11:31:25","modified_gmt":"2022-04-08T11:31:25","slug":"gakuhinje-online-advertising","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/dev\/projects\/gakuhinje-online-advertising\/","title":{"rendered":"GA+kuhinje \u2013 online advertising"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Client <\/h4>\n\n\n\n<p class=\"text-big\">The GA+kuhinje brand, owned by Aparati, d. o. o., is built on the foundation of sound, socially responsible operations, and is in many ways a step ahead of time and its competitors. The company is known for the high quality of its services, providing excellent advice, carefree purchases and great care for its satisfied loyal customers.<\/p>\n\n\n\n<p>After talking to the client, we modified the campaign and its objectives to achieve maximum return and exploit the potential of the brand and the online store, and chose the right direction for advertising \u2013 to increase ROAS and online orders.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Advertising objectives:\u202f<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul class=\"list-items list-items-50\"><li>Increasing the awareness and visibility of the GA+KUHINJE brand <\/li><li>To increase ROI through marketing campaigns <\/li><li>To increase online sales <\/li><li>To promote and introduce fresh advertising approaches <\/li><li>To decrease the cost per order (CPO) <\/li><li>To increase the average order value (OV) <\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>We focused on advertising techniques, advertising campaign optimization, which in the long term generates higher return on advertising spend (ROAS), and on defining the metrics that bring better results and help us achieve set business and sales objectives. <\/p>\n\n\n\n<p>We entered the collaboration with realistic expectations, so the set goals could be achieved. We strongly exceeded all the set goals, and, with the help of market situation and changed consumer behavior, increased ROAS on Facebook from 7% to 43.5%, and doubled it on Google from 25% to 50%. We were thrilled by the results, since, in addition to growing the brand, we also increased revenue on Facebook by 597%, and sales on Google by 287%. Due to mutual satisfaction, we boosted activities on Facebook and Google and increased the advertising investment.\u202f <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Results:<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>The average visit duration increased\u202fby <strong>25%<\/strong><\/li><li>The average return and profitability increased on Facebook<strong>\u202f(+600%)<\/strong>\u202fas well as Google\u202f<strong>(+100%)<\/strong><\/li><li>Conversion rate increased <strong>by 36%<\/strong> on average<\/li><li>Number of transactions increased\u202f<strong>by<\/strong> <strong>75%<\/strong><\/li><li>Order value increased\u202f<strong>by 15%\u202f<\/strong><\/li><li>Monthly revenue increased\u202f<strong>by 160%<\/strong> on average<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client The GA+kuhinje brand, owned by Aparati, d. o. o., is built on the foundation of sound, socially responsible operations, and is in many ways a step ahead of time [&hellip;]<\/p>\n","protected":false},"featured_media":1059,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - 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