{"id":1107,"date":"2022-03-23T13:00:05","date_gmt":"2022-03-23T13:00:05","guid":{"rendered":"https:\/\/boldgroup.agency\/dev\/projekti\/woodjoy-online-store\/"},"modified":"2022-04-08T11:30:38","modified_gmt":"2022-04-08T11:30:38","slug":"woodjoy-online-store","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/","title":{"rendered":"Woodjoy \u2013 online store"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Client:<\/h4>\n\n\n\n<p>Woodjoy is a brand of wood products for home and everyday use. Their vision and values are quality, modern design and using only Slovenian wood.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Objectives of setting up the online store:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul class=\"list-items list-items-50\"><li>Promoting the Woodjoy brand<\/li><li>Increasing the sales and providing a comprehensive and innovative marketing strategy<\/li><li>Improving and creating an advanced user experience<\/li><li>Optimizing the purchase process<\/li><li>Increasing profitability and opportunities for conversions<\/li><li>Improving the speed and responsiveness of the online store<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To be able to design a comprehensive online presence strategy, we learned a lot about the brand and its sales strategy already through advertising. \r\nWe learned about the business, its sales processes and target groups, and we also defined the main objectives and functions of the new online store in the process of planning, and analyzed the competition and their online presence. We created buyers\u2019 personas and studied their buying journey to devise a strong strategy for developing the new online store.<\/p>\n\n\n\n<p>We took a strategic approach to the creative concept, and set the overall image and tone. Designing an online store goes beyond the aesthetics, and we also focused on plugins that call for action and generate revenue. Based on an analysis, we planned the buyer\u2019s journey and content that encourages purchases and provides an excellent user experience.<\/p>\n\n\n\n<p>We set up a store with the highest possible level of automation, and used analysis and statics to ensure that the whole process, including the purchase and synchronization, is fast and smooth.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Results:<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>Visit duration increased by 45% <\/li><li>Online store revenue grew by 35% <\/li><li>The rate of single page visits dropped by 60% <\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client: Woodjoy is a brand of wood products for home and everyday use. Their vision and values are quality, modern design and using only Slovenian wood. Objectives of setting up [&hellip;]<\/p>\n","protected":false},"featured_media":996,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Woodjoy \u2013 online store - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Woodjoy \u2013 online store - Bold group\" \/>\n<meta property=\"og:description\" content=\"Client: Woodjoy is a brand of wood products for home and everyday use. Their vision and values are quality, modern design and using only Slovenian wood. Objectives of setting up [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-08T11:30:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/intro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/\",\"url\":\"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/\",\"name\":\"Woodjoy \u2013 online store - Bold group\",\"isPartOf\":{\"@id\":\"https:\/\/boldgroup.agency\/dev\/#website\"},\"datePublished\":\"2022-03-23T13:00:05+00:00\",\"dateModified\":\"2022-04-08T11:30:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/boldgroup.agency\/dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekti\",\"item\":\"https:\/\/boldgroup.agency\/dev\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Woodjoy \u2013 online store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boldgroup.agency\/dev\/#website\",\"url\":\"https:\/\/boldgroup.agency\/dev\/\",\"name\":\"Bold group\",\"description\":\"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boldgroup.agency\/dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Woodjoy \u2013 online store - Bold group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/","og_locale":"en_US","og_type":"article","og_title":"Woodjoy \u2013 online store - Bold group","og_description":"Client: Woodjoy is a brand of wood products for home and everyday use. Their vision and values are quality, modern design and using only Slovenian wood. Objectives of setting up [&hellip;]","og_url":"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/","og_site_name":"Bold group","article_modified_time":"2022-04-08T11:30:38+00:00","og_image":[{"width":2048,"height":1170,"url":"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/intro.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/","url":"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/","name":"Woodjoy \u2013 online store - Bold group","isPartOf":{"@id":"https:\/\/boldgroup.agency\/dev\/#website"},"datePublished":"2022-03-23T13:00:05+00:00","dateModified":"2022-04-08T11:30:38+00:00","breadcrumb":{"@id":"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/boldgroup.agency\/dev\/projects\/woodjoy-online-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/boldgroup.agency\/dev\/"},{"@type":"ListItem","position":2,"name":"Projekti","item":"https:\/\/boldgroup.agency\/dev\/projects\/"},{"@type":"ListItem","position":3,"name":"Woodjoy \u2013 online store"}]},{"@type":"WebSite","@id":"https:\/\/boldgroup.agency\/dev\/#website","url":"https:\/\/boldgroup.agency\/dev\/","name":"Bold group","description":"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/boldgroup.agency\/dev\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/boldgroup.agency\/dev\/wp-json\/wp\/v2\/projects\/1107"}],"collection":[{"href":"https:\/\/boldgroup.agency\/dev\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/boldgroup.agency\/dev\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boldgroup.agency\/dev\/wp-json\/wp\/v2\/media\/996"}],"wp:attachment":[{"href":"https:\/\/boldgroup.agency\/dev\/wp-json\/wp\/v2\/media?parent=1107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boldgroup.agency\/dev\/wp-json\/wp\/v2\/categories?post=1107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boldgroup.agency\/dev\/wp-json\/wp\/v2\/tags?post=1107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}