{"id":1149,"date":"2022-05-07T12:26:36","date_gmt":"2022-05-07T12:26:36","guid":{"rendered":"https:\/\/boldgroup.agency\/dev\/?p=1149"},"modified":"2022-10-27T10:26:10","modified_gmt":"2022-10-27T10:26:10","slug":"8-steps-to-a-visually-successful-ad","status":"publish","type":"post","link":"https:\/\/boldgroup.agency\/dev\/8-steps-to-a-visually-successful-ad\/","title":{"rendered":"8 steps to a visually successful ad"},"content":{"rendered":"\n<p class=\"blog-author\">@ Toni Petrovi\u010d | 3. 7 2020<\/p>\n\n\n\n<p>It all starts when your potential customer is browsing the internet and may be interested in exactly the product or service you are offering.&nbsp;How you appear on banners on Google, social networks and other websites is very important.&nbsp;This is your first impression!&nbsp;The goal is to create ads that will be a magnet for clicks of online users redirected to your site, from where you will lead them all the way to the desired conversion (&nbsp;<em>online purchases, increase website traffic, gain new leads,<\/em>&nbsp;).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a banner ad?<\/h3>\n\n\n\n<p>Design of advertising banners or.&nbsp;Web banners are one of the most prolific forms of marketing.&nbsp;We\u2019re actually talking about frames of different dimensions with multimedia, marketing content that sells.&nbsp;All web banners have the same basic function.&nbsp;When you see an interesting ad, you click on it and the browser takes you to the advertiser&#8217;s website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which guidelines are good to follow for a more responsive banner<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Simplicity is the key<\/h4>\n\n\n\n<p>The rule &#8220;less is more&#8221; still holds true here.&nbsp;We include more elements and texts in the creative, we move further away from the essence and we confuse the potential buyer more.&nbsp;We need to ask ourselves what we really want to communicate and how to continue to serve content that will not be confusing.&nbsp;It may sound simple at first glance, but a simple advertising banner requires quite a bit of knowledge and experience.&nbsp;&#8220;Advertisers&#8221;, &#8220;content&#8221; and &#8220;graphic designers&#8221; are always involved in the process of creating an advertising banner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/toni-img-1.png\" alt=\"\" class=\"wp-image-592\" width=\"840\" height=\"540\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Readable font<\/h4>\n\n\n\n<p>We do not use fonts that are difficult to read.&nbsp;The ads are much smaller and the human eye only pays attention to them for a few seconds.&nbsp;When we attract a web user, they need to get essential information in less than 10 seconds, so headlines and important information can be highlighted to stand out.&nbsp;Let&#8217;s pay attention to the contrast.&nbsp;When the background is light, use a darker font and vice versa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Visual elements are added value<\/h4>\n\n\n\n<p>Use visual elements to support the content part.&nbsp;Until you have a specific product, it is more than welcome to use photos, illustrations and videos from stock portals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Animations attract<\/h4>\n\n\n\n<p>Dynamic ads with animations are great, as during the flood of all ads in the digital world for the human eye, they were quite noticeable and stand out.&nbsp;Of course, we have to choose the right amount of animation.&nbsp;Exaggeration with various effects is not recommended.&nbsp;Minimalism always wins.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ko prostor dobi pomen - Primer video oglasa\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/Lnrua5JKm0E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Creating a creative with a corporate graphic image &#8211; Stylistic matching<\/h4>\n\n\n\n<p>The vast majority of companies have their own CGP (corporate identity), where the DNA of the company&#8217;s visual image is clearly written.&nbsp;We also follow this when designing web banners and take care of stylistic matching, thus maintaining brand recognition.&nbsp;If the company does not have its own CGP, the design can be adjusted according to the website where the web user lands when clicking on the advertising banner.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">No deception<\/h4>\n\n\n\n<p>When someone clicks on our ad, they expect to get exactly what was highlighted in the ad.&nbsp;The last thing we want to do is serve misleading information to potential customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Call to action<\/h4>\n\n\n\n<p>&#8220;Call to action&#8221; is usually a part with a phrase such as &#8220;order now&#8221;, &#8220;download catalog&#8221;, &#8220;sign up&#8221;, &#8220;check offer&#8221;\u2026 These phrases give online users clear instructions on what to do to do and what awaits them when redirected to our site.&nbsp;An indispensable component for a banner is a signpost, which is usually displayed graphically as a button.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"200\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/CTA_prikaz_800x200_GIF.gif\" alt=\"\" class=\"wp-image-597\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Choosing the right colors<\/h4>\n\n\n\n<p>In digital marketing, each color has its own meaning.&nbsp;Colors have a strong influence on our emotions and perceptions.&nbsp;Color is known to strongly influence our behavior and decisions.&nbsp;This knowledge is already very well used in marketing.&nbsp;Color can often be a reason for someone to buy a product, as most customers are focused on the look and color of the product.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What dimensions are \u201ctop performers\u201d?<\/h3>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/support.google.com\/adsense\/answer\/6002621\" target=\"_blank\" rel=\"noreferrer noopener\">Google Adsense<\/a>&nbsp;the following 5 dimensions respond best:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"719\" height=\"409\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/sizes.png\" alt=\"\" class=\"wp-image-603\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A good banner design is only a third of the entire ad campaign!<\/h3>\n\n\n\n<p>Even if we make an ad according to all the guidelines, it does not mean that we will achieve the desired conversion and sell our product or service.&nbsp;How we outline the overall strategy of an advertising campaign at the outset is very important.&nbsp;We pay a lot of attention to the initial phase of ad planning.&nbsp;The last indispensable third is the landing page, where the web user lands after clicking on the ad.&nbsp;The &#8220;landing page&#8221; must be reasonably composed, offer the right amount of content that will convince the site visitor to place an order, download the catalog, leave your information in the online form,<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sometimes an A\/B test is required<\/h3>\n\n\n\n<p>When we have more good ideas and want to &#8220;feel&#8221; which ad responds better and which responds worse, the advertising team takes the A and B test.&nbsp;It means making two different creatives for the same product or service and testing both.&nbsp;The one that gives better results, we continue with that until the end of the advertising campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It all starts when your potential customer is browsing the internet and may be interested in exactly the product or service you are offering.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - 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