{"id":569,"date":"2022-02-23T12:52:09","date_gmt":"2022-02-23T12:52:09","guid":{"rendered":"https:\/\/boldgroup.agency\/dev\/?post_type=projects&#038;p=569"},"modified":"2022-04-05T11:20:27","modified_gmt":"2022-04-05T11:20:27","slug":"ring-iz-gorickega-v-piran","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/dev\/sl\/projekti\/ring-iz-gorickega-v-piran\/","title":{"rendered":"RING \u2013 Iz Gori\u010dkega v Piran"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Naro\u010dnik:<\/h4>\n\n\n\n<p>Ring sport je blagovna znamka, ki ponuja \u0161iroko paleto \u0161portnih pripomo\u010dkov in manj\u0161o kolekcijo elektri\u010dnih skirojev. Trend vo\u017enje oz. uporabe elektri\u010dnih skirojev je v Sloveniji v zadnjih letih eksponentno rastel. Izziv je bil, kako ob \u017ee tako \u0161iroki ponudbi skirojev razli\u010dnih znamk izpostaviti elektri\u010dne skiroje blagovne znamke Ring, ki je splo\u0161ni slovenski populaciji predvsem znana kot ponudnica \u017ee omenjenih \u0161portnih pripomo\u010dkov.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cilji kampanje:<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>Izpostavitev blagovne znamke RING<\/li><li>Izpostavitev prednosti vo\u017enje z elektri\u010dnimi skiroji<\/li><li>Graditi skupnost na dru\u017ebenih omre\u017ejih<\/li><li>Priprava promocijskega video in fotomateriala<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"list-items wp-block-heading\">Kreativna ideja: Iz Gori\u010dkega v Piran<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>\u00a0Za promocijo znamke Ring smo zadol\u017eili znanega slovenskega vlogerja Bita Severja, profesionalnega snemalca in fotografa, ljubitelja adrenalina in predvsem popotnika po du\u0161i.<\/li><li>S prav posebnim potovanjem iz Gori\u010dkega v Piran s trajnostnim in unikatnim prevoznim sredstvom RING je Bit Sever na svojem popotovanju, ki je trajalo 4 dni, predstavljal Slovenijo.<\/li><li>Celoten projekt je zastavljen kot popotni\u0161ki dokumentarec, primarno pripravljen za objave na dru\u017ebenih platformah Youtube in Instagram.<\/li><li>Vsebina, ki je nastajala med samim projektom, je bila interaktivne narave. Na dnevni ravni je ustvarjal vsebino za svoje sledilce na Instagramu. Tam jih je obve\u0161\u010dal o svoji poti. Sledilci pa so interaktivno vplivali na potek dogajanja in poti.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rezultati:<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>Skupni doseg kampanje (skupaj z Instagram, Tik-Tok in Youtube kanalom):&nbsp;<strong>1.879.108&nbsp;<\/strong><\/li><li>Stopnja anga\u017eiranosti:&nbsp;<strong>19.652<\/strong><\/li><li>V \u010dasu aktivacije je Instagram profil Ring Sport Slovenija pridobil pribli\u017eno&nbsp;<strong>1.500<\/strong>&nbsp;novih sledilcev<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Naro\u010dnik: Ring sport je blagovna znamka, ki ponuja \u0161iroko paleto \u0161portnih pripomo\u010dkov in manj\u0161o kolekcijo elektri\u010dnih skirojev. Trend vo\u017enje oz. uporabe elektri\u010dnih skirojev je v Sloveniji v zadnjih letih eksponentno [&hellip;]<\/p>\n","protected":false},"featured_media":830,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RING \u2013 Iz Gori\u010dkega v Piran - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/dev\/sl\/projekti\/ring-iz-gorickega-v-piran\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RING \u2013 Iz Gori\u010dkega v Piran - Bold group\" \/>\n<meta property=\"og:description\" content=\"Naro\u010dnik: Ring sport je blagovna znamka, ki ponuja \u0161iroko paleto \u0161portnih pripomo\u010dkov in manj\u0161o kolekcijo elektri\u010dnih skirojev. 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