About us

We are an extension of your marketing team, turning even the most complex challenges into a piece of cake. Together we will develop bold ideas that shape the new 360º world.

Our story

AM Agency opens

AM Agency – a new agency for event organization and promotion – enters the Slovenian market.


Regional positioning

Already in its second year, AM Agency positioned itself as one of the strongest event organization agencies, and developed an impressive client portfolio.


Opening of Brandground boutique digital agency

Brandground, a boutique agency and predecessor of beglobal, is born as a side project.


Brandground becomes beglobal

After the first few successful projects, both agencies joined forces and Brandground became beglobal.


100% drop in revenue

In March that year, AM Agency lost all its revenue, which forced it to think outside the box. The agency delivered the winning pitch to become the creative agency for the Barcaffe brand.


Increasing collaboration between the two agencies

Digital marketing has become ever more important during the pandemic, and has been as result included in an increasing number of joint projects, creating new synergies.


Beginning of the BOLD group

AM Agency and beglobal merge under the name bold.group with the vision of becoming one of the best agencies in the region and beyond.


Our values


We take responsibility for fully honoring agreements with our partners, employees and owners and we deliver what we promise.


We are satisfied with nothing but the best in everything we do.


We are ready to adapt to future changes, trends and need, we keep looking for opportunities and take calculated risks, we are open and ready for life-long learning.


We manage our resources smartly and are focused on activities that create value, we are lean and efficient in our work, and we obtain results at appropriate cost, speed and quality.


We are honest and reliable, we listen carefully and communicate effectively, we set an example, we trust others and build trusting relationships.


We dare to be bold to foster market development and innovation, we set disruptive objectives, create new trends and are bravely redefining what is possible.

Our team

We are proud of our team consisting of diverse talents who always think outside the box. Every individual specializes in their area, and together we form a whole that can tackle even the biggest challenges. Meet the individuals behind our bold projects.


We are always on the lookout for new bold individuals who will develop seemingly impossible ideas working outside the box. We love unconventionality, a healthy measure of stubbornness, and discipline, which, together with a bit of creativity and teamwork, produce results.