Hypothesis:

An individual who actively considers ethical and environmental factors in their purchasing decisions can maintain their integrity while working in marketing.

Methodology:

The subject was embedded in the BoldGroup marketing agency for a period of 2 months.

During this time, she was tasked with creating copy for various marketing purposes, including:

• Social media posts: highlighting companies that aligned with the subject’s personal values to various degrees.
• Newsletter content: intended to promote company initiatives.
• Blog posts: covering a range of topics from leisure to finance.

Results:

Subject’s internal compass: remained intact, despite spending a portion of her time crafting content she personally could not fully endorse.

Several interesting discussions: with industry professionals helped the subject maintain a critical lens.

Improvement of the subject’s writing technique: thanks to her experienced mentor and her dedication to providing valuable input.

Conclusions:

The hypothesis is confirmed. While maintaining complete ethical consistency within any industry might be unrealistic, conscious consumers can navigate such environments by employing critical thinking, creative adaptation, and a healthy dose of humor!