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6 things you need for a successful website

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@ Aljoša Renčof | 5. 5. 2020

1.1. Name and domain of the website

Choosing a website name may seem like a very easy and obvious step at first, but it can turn out differently and it takes a lot of time and creativity.

A good name or a good domain of a website helps to make the website more recognizable.

When choosing a name for your website, you need to make sure that it is interesting, unique and that it includes the name of your product, service or idea.

What is a domain?

A domain is a digital address through which a user will access your website.

2. Hosting

Domain registration and lease hosting is usually a common step, as hosting providers offer both. Probably the most frequently asked questions are: ” What is hosting?”  And  “What kind of hosting do I need?” .

What is hosting?

Hosting is the option of renting space on a web server. This space is dedicated to the files of your website, which are accessible to visitors through the domain associated with your hosting.

The hosting or web server has a 24-hour secure connection to the World Wide Web provided by the provider.

However, web hosting providers often provide  add- ons that make it much easier to manage your hosting. These accessories are:

  • control panel (cPanel, Direct Admin, (),
  • MySQL database (PhpMyAdmin),
  • editing SSL certificates
  • backups,
  • web mail
  • various scripts (CGI, SSI, PHP, () and
  • many pre-installed web design applications (WordPress, Joomla, Opencart, Magento,…).

What kind of hosting do I need?

If we were able to answer your previous question without any problems, here are some questions for you that will influence the choice of the right hosting:

  • Will you have a presentation website, blog, online store or online application?
  • How much content will you have on the website?
  • How many visits do you expect from the website?
  • Need special website functionality that affects hosting?

We know several types of hosting and all of them are intended for certain types of websites or your wishes.

  • Shared hosting
  • Cloud hosting
  • Virtual Private Servers (VPS)
  • Dedicated servers

However, with the popularity of website development applications such as WordPress and Magento, certain hosting providers are offering hosting packages optimized and designed to run these applications.

3. Logotip in CGP (celostna grafična podoba)

It is always a good idea to have a logo or corporate identity ready before you start creating a website. Why? Because this is the basis for creating a graphic image of a website..

It is essential that your website matches the graphic image of your company, as this significantly contributes to better visibility of the website and consequently reduces the confusion of website visitors.

If you are in the process of redesigning or updating your logo or CGP, it is appropriate to do so before you start creating a website.

4. Quality content

Quality content is important for two major reasons and both are very important. The first is the user experience of the visitor and the second is the higher ranking in the Google browser. For both reasons, it is also very important to present this content or break it down into all subpages.

Reason 1: User experience

Browsing a website with relevant text and quality photos or videos is much better. The user will stay on the website longer and there is a possibility that you will convince him with quality content to buy or order the services provided by your website.

Reason 2: Google Optimization

Google will rank your site higher in terms of results if it features unique, relevant content  This can be one of the key points in SEO website optimization.

5. Choose the right technology?

For this step, you will be forced to follow the advice or opinion of your programmer, if of course you do not have this knowledge. A website can be made in many different ways and with many different programming languages. There are many factors that influence the right choice of technology for your website. Here are a few:

  • website functionality
  • website management and maintenance,
  • budget for the creation and maintenance of the website,
  • site security,…

In this step, the World Wide Web is currently dominated by the WordPress CMS system with a 35% share of all websites.

A compromise is made between the factors listed above for the correct choice of technology.

Basic web pages, or landing pages, use HTML and CSS web languages ​​for their simplicity.
Among blogs and presentation sites, the WordPress CMS system is currently popular, which is a very reasonable choice due to its affordability and the possibility of expansion and support.
For online shopping, the technology is chosen according to the functionality and size of the online store, which are ranked from Woocommerce (smaller online store) to Magenta (larger online store) or custom solutions.

6. Google Analytics

It is recommended that you place the Google Analytics tracking code on your website before completing your website. This is a small piece of code that is inserted on every page of your website and stores anonymous visitor information.

You will receive information that will allow you to determine the travel of users on your website, entry and exit subpages, time of visit and many other information that will help you in case of advertising your website or store.

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